About
Meet the UW Founder
Jackie van ooteghem
"It's my mission to give WCS dancers clothing that carries their identity, survives dance life, and works everywhere — no more settling for generic.
Thanks for being here."
Who We Are
Unbound Westie (UW) is a clothing brand for dancers rooted in West Coast Swing culture
More than clothing, UW pieces help you grow in confidence in your own body. We call this practice The UW Way: and it leads us to Dance with Confidence (DWC)
The UW Way
Authentic | Bold | Expressive (ABE)
It's how we Dance With Confidence (DWC)
The Gaps — And Our Answers
the gaps
Safe, Not Edgy
Pieces that feel pedestrian and too safe to reflect your artistry or personal edge
Not Dance-Proof
Pieces that restrict movement or fall apart under the demands of dance life
Made for Everyone
Pieces made for the masses. One-size-fits-all and stripped of identity and meaning
Our response
Edgy Elegance
Hand-drawn pieces that balance grit and elegance… so you can OWN YOUR EDGE
Built for Dance Life
Durable pieces built to move well and survive dance life… so you can MOVE BOLD WITHOUT PERMISSION
Made for Dancers
Dancer-first pieces designed to reflect your identity… so your EXPRESSION IS MADE VISIBLE